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A new way to send messages
to all your subscribers
1:04 PM
Hi! Learn how to 10x sales from your Reels in my masterclass. Reply YES for details ๐Ÿ‘‡
YES ๐Ÿ’•
1:04 PM
Hi! Learn how to 10x sales from your Reels in my masterclass. Reply YES for details ๐Ÿ‘‡
Canโ€™t wait for this one! ๐Ÿคฉ
โ†ย ย ย 
A new way to send messages to all your subscribers
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1:04 PM
Hi! Learn how to 10x sales from your Reels in my masterclass. Reply YES for details ๐Ÿ‘‡
Sounds fun! I'm in.
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on Instagram

ย ย Broadcasting is the new way to turbocharge your Instagram marketing. All you have to do is create a list, encourage subscribers to opt-in and send your broadcast.

Broadcasting, aka DM Lists, is the Meta feature youโ€™ve been waiting for! Your audience can optin so you can send them regular messagesโ€ฆ for free. From newsletters, waitlist updates, product announcements and more, you can drive more sales and conversions in a few clicks!

Supercharge your Instagram Marketing with a powerful way to send thousands of messages across DM Lists. Start broadcasting and grow your business, exponentially.

Go beyond dead-end DMs. Get permission and broadcast directly in the DMs without limits.

Picture taken for CouponSnake โ€“ Aiony Haust
Broadcasting is HERE. Officially launching soon! Get excited ย ๐Ÿš€
Broadcasted to 100k people

Made in Manychat,
approved by you

โ€œManychat's Instagram DM lists have revolutionized the way brands can communicate with consumers. No personal data to disclose to opt-in, no ad spent and with 97% open rates, this is a sure sign that traditional email marketing has been superceded by a future-forward alternativeโ€
Amberlea Henriques
Agency Partner, AdSocial

ย ย Your marketing, amplifiedย 

Watch your sales grow. Instagram broadcasts are designed to reach your audience where they are โ€” in the DMs. Use it for newsletters, waitlists, collection drops, giveaways, launches, sales, free resources and more!

use cases



Help us decide! ๐Ÿค” Our new sorbet flavor: Strawberry or lemon? ๐Ÿ“๐Ÿ‹
Broadcast to 2k people โ†’
Voted for strawberry! ๐Ÿ“

Upcoming sale

Mark your calendars! ๐Ÿ“† Up to 50% off all make-up starts this weekend! ๐Ÿ›๏ธ
Broadcast to 5.6K people โ†’
So good. I need new bronzer! ๐Ÿ˜


Want to be first to hear about our secret deals and members-only sales? ๐Ÿคซ Join our VIP newsletter๐Ÿ‘‡
Broadcast to 164 people โ†’
Signed up! โœ…

Event registration

Register now for our annual Starry Night Events Gala on June 10. โœจ One night only. Limited spots. โณ
Broadcast to 1K people โ†’
Registered! Canโ€™t wait for the 10th! EXCITEEED! ๐Ÿ•บ


๐Ÿšจ BIG NEWS: Our new winter collection drops next week! ๐Ÿ˜ฎ Want the link before anyone else?
Broadcast to 400 people โ†’
Gimme the link! ๐Ÿ”ฅ


Weโ€™re giving away 5 clean beauty boxes this week. ๐ŸŽ Reply YES for details on how to enter! โค๏ธ
Broadcast to 3.2k people โ†’
YES! Send me the deets!

Book launch

My new book โ€œHow to Win at Business & Lifeโ€ launches Jan. 10. ๐Ÿ“š Join my VIP list to get 10% off โœจ
Broadcast to 2k people โ†’
Canโ€™t wait for Jan 10th! ๐Ÿฅณ


Ready to kickstart your health journey? ๐ŸŽย Join my free 5-day fitness challenge!
Broadcast to 164 people โ†’
Sign me up! ๐Ÿ‘๐Ÿ‘


Psstโ€ฆ Doors open to my new members-only program, Social Squad, in 2 weeks! ๐Ÿฅณ Want to join the waitlist now?
Broadcast to 2k people โ†’
Count me in! ๐Ÿ‘€

Free masterclass

๐Ÿ” Our masterclass teaches you the #1 thing your competitors donโ€™t know about social media. Click below to sign up! ๐Ÿ”ฅ
Broadcast to 2k people โ†’
Signed up! ๐Ÿ‘Œ

Program Intake

Go, go, go! Intake is open for Instagram Lab. Limited spots available! ๐Ÿšจ
Broadcast to 2k people โ†’
Was waiting for this! Iโ€™m in ๐Ÿ™Œ


Opt-in rate to Instagram DM list


New DM list subscribers in 14 days


New subscribers in the first 24 hours


Increase in workshop sales


Increase in engagement


Emails collected in 25 days


Increase in overall sales in 20 days

case studies

ย ย Your sales, boosted

Customers who use Manychat broadcasts on IG have achieved up to 96% conversion rates. Explore the breathtaking numbers archieved by our users and start boosting your sales today.

Ready to broadcast
your next marketing campaign?


I have many followers on Instagram. Can I send them a broadcast?


You cannot send broadcast messages to Instagram followers who have not sent you a DM. Manychat counts subscribers as those who have sent you a DM or a reaction. However, if youโ€™d like to broadcast to this audience, youโ€™ll need to have them optin to your broadcast list and give their consent for you to send them future messages on Instagram.

Will my account be blocked by Meta if I use Manychat to send broadcasts?


No! Manychat is an official Meta Business Partner and is fully approved for use by Instagram. As an official Meta partner, we only support the use of the platform in ways that are in full compliance with the official Meta guidelines.

As a part of our partnership with Meta we have weekly meetings with Metaโ€™s product team.

Can I use several broadcast topics at one time for multiple subscribers?


Yes! Think of broadcast topics like email segments but for Instagram. Subscribers can optin to as many broadcast topics as they like, and Manychat applies a โ€œtagโ€ to them, so you know they have opted into that list. You can set the broadcast topics in Manychat, or use the default โ€œPromo and Updatesโ€ topic. When it comes time to send the broadcast, youโ€™ll simply select the broadcast topic from a list, and hit โ€œsendโ€.

Is this the same as Broadcast channels by Instagram?


No! Broadcast channels are Instagram direct feature which allows to broadcast in one-to-many mechanism, whereas Instagram broadcasting through DM lists gives you an opportunity to use direct channel as one-to-one communication source.